"Let me equitable reaffirm the magnitude of actually sticking to your strategy because the strategy that you establish around brands is the strategy for the longer term. You manage brands for a long life or longevity, so you don't sort of whisk them around every quarter or every year or every 2 years," Polet said: "And that is come hell or high water I would say. But you know what, times change and there are entities that you need to adapt to and in the short term - change your tactics."
Polet's reach seems to have went. When he connected Gucci in 2004, he had Gucci directory intent maneuvers to double the company's revenues in 7 annuals, as well for to mushroom gross margins to 70 per penny. He says he has conveyed aboard both counts, which he is why he chooses to remain optimistic by such a time.
"Now having done that, it gives us of lesson a much better rank because the profitability has almost trebled in perfect terms in the final 4 years. It gives you a imaginary beginning point to be able to brace yourself for headwinds."
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Robert Polet Polet says Gucci ambition no be making any broad sweeping tactical changes to tackle the crisis head on, preferring instead to go with a fewer reactive approach, he says it may be necessary to make some adjustments because it still makes agreeable business sense to monitor the situation.
For example, he says, if a company's growth is mow by half, it is technically still growing, whereas profits are significantly depressed. "So you will adjust whether you're sage, your capital expenditures and the path namely you administer your business, (additionally) all residing true to the elite of the brand and to the long-term tactics."
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